Willy Mutenza CV

Photographer | Graphic Designer | Video Editor | Digital Marketer | Web Designer

Creative, result-focused executive with more than 10 years of proven track record in business development, marketing, media, advertising and publishing. Visible accomplishments in building brand awareness, strengthening affiliate relationships, developing and executing online technology initiatives, and increasing bottom line profitability.

Skills

  • Strategic planning
  • Strategic marketing
  • Design of PR materials
  • E-mail marketing
  • YouTube video production
  • Facebook advertising and optimization
  • Marketing and email e-campaigns
  • SEO and PPC optimization
  • Creating email shots and email template design
  • Media buying and planning
  • Designing mobile and Bluetooth graphics and videos
  • CMS customization, content updating and development
  • Skilled web, print, and broadcast designer
  • Social media channels monitoring
  • Grassroots campaigns, events and promotions

Worked on an extensive range of projects across the marketing mix for various corporate clients including LEBARA, Brussels Airlines, Western Union, MoneyGram, Uganda Presidential Office and many more.

  • Planned, managed and launched a trade and investment conference, running for three years. The event attracts 1000+ delegates on each occasion (http://www.ugandanconventionuk.org/)
  • Managed email campaigns and created micro websites for various campaigns
  • Development of  various Facebook campaigns for various fan-pages with over 20,000 followers
  • Management of events and corporate activities
  • Development and management of commercial presentations, sponsorship and media packages for clients
  • Contract negotiation, creating strategic sales incentives and co-implementation of various programs
  • Managed and developed clients’ content management system websites

 

I have extensive experience in planning and delivering a wide range of events within varied business sectors. Over the years, I have worked with many clients from the private and public sectors, government agencies, not-for-profit and charitable organisations.

Creative, result-focused event organiser with more than 10 years of proven track record of organising successful events. Excel in managing multiple projects concurrently with keen attention to detail, problem solving, and follow-through capabilities. Have a strong customer service orientation and delivery focus, coupled with an active commitment to continuous improvement and quality standards.

Created several event marketing campaigns involving SEO, Bluetooth, SMS, email and online campaigns for various clients.

Event Management

  • Experienced in running events for up to 1,000 delegates
  • Ability to delegate
  • Able to work effectively with different personalities
  • Can work effectively on several projects simultaneously
  • Experience of organising events, targeted at corporate, ethnic audience, government bodies, foundations and trusts
  • Track record of managing fast paced events
  • Able to use social media tools and email campaign tools like e-campaign, Maxemail
  • Demonstrable ability for accuracy and thoroughness
  • Able to work under pressure and as part of a team
  • Computer savvy with ability to design eye-catching projects from scratch
  • Thorough understanding of digital and online marketing
  • Budget responsibility and costs negotiation
  • Pre and post event reporting

Event Planning

  • Developing content for events
  • Researching and liaising with high profile speakers
  • Post event analysis
  • Sourcing external suppliers

Event Logistics

  • Sourcing venues
  • Onsite management
  • Catering
  • AV / Technical requirements
  • Delegate registration

Event Marketing

  • Email, social media, offline and mobile campaigns
  • Design of  graphic and video campaigns
  • Producing promotional material
  • Creating e-shots and mail shots
  • Manipulating the database for target markets

Recent marketing clients andevents include:

  • LEBARA: product activation via a promotion during the African Cup of Nations 2012 to African Diaspora in the UK
  • Brussels Airlines: working as its ethnic consultant in Europe; various monthly campaigns in Europe
  • Western Union: since 2004, have been its marketing consultant on various ethnic countries, and campaigns in Europe
  • MoneyGram: since 2009, marketing new services to Diasporas in London.
  • Ugandan Government: planned, managed and launched a trade and investment conference, running for three years for the client in partnership with the Ugandan government. The event attracts 1000+ delegates on each occasion. Planned and implemented marketing campaigns, website content for various clients. Managed email, social media and online and offline campaigns.

 

Multi-talented, driven and flexible graphic designer with a proven record of delivering creative and innovative design solutions. A proven ability of developing projects from inception through production to final delivery, ensuring that all work is effective, appropriate and delivered within agreed timescales. Able to work as part of a team with printers, copywriters, photographers, other designers, account executives, web developers and marketing specialists.

Developing concepts and artwork, creating graphic design solutions from concept through to completion.Responsible for developing and creating both digital and print design for a wide range of print and online campaigns, publications and advertising.

Skills

  • Managing, producing and designing projects from brief to completion.
  • Designing and creating marketing and e-marketing materials on a range of projects. Ensuring consistency of clients’ corporate and promotional brands.
  • Presenting finalised ideas and concepts to clients, colleagues and senior managers. Answering queries from clients.
  • Creating original artwork for short and long term projects.
  • Involved in designing advertisements, brochures, hand-outs, flyers and online graphics. Working with a range of media, including photography, to create final artwork. Designing pitches and presentations for sales teams.
  • Keeping up to date with new software, post-production techniques and industry trends. Producing graphic content for site re-skins, page layouts, email designs, site graphics and static, and Flash banners.

Technical Skills:

    • Web design
    • Designing e-shots and web contents
    • Design concepts for social media
    • CMS design and management
    • Digital and online marketing
    • Web Designer, HTML
    • Computer graphics designer
    • Web and social media marketing
    • Email, SEO and SMS campaign
    • Interactive multimedia production
    • Commercial video production
    • Develop briefings, brochures, multimedia presentations, web pages, promotional products, and computer artwork
    • WordPress and web management
    • Video editor (Avid media composer)
    • Video encoding for internet
    • Video cameraman
    • Photographer
    • YouTube and social media video optimisation
    • SEO, PPC,  CMS website customization
    • Email and SMS campaign

Software skills

  • Software: Adobe Creative Suite, Photoshop,  In-Design,  Illustrator,  Lightroom,  Flash,  3D animation,  Dreamweaver,  After Effects ,  Premier,  Advanced Avid editor,  Microsoft software.
  • Duties
    • Responsible for developing and creating both digital and print design for a wide range of print and online campaigns, publications and advertising.
    • Managing, producing and designing projects from brief to completion.
    • Designing and creating marketing and e-marketing materials on a range of projects. Ensuring consistency in clients’ corporate and promotional brands.
    • Presenting finalised ideas and concepts to clients, colleagues and senior managers. Answering queries from clients.
    • Creating original artwork for short and long term projects.
    • Involved in designing advertisements, brochures, hand-outs, flyers and online graphics. Working with a range of media, including photography, to create final artwork. Designing pitches and presentations for the sales teams.
    • Layout and designing newsletters and magazines for clients.
    • Keeping up to date with new software, post-production techniques and industry trends. Producing graphic content for site re-skins, page layouts, email designs, site graphics and static, and Flash banners.
    • Video shooting; creating and designing video-commercials and infomercials; managing video production studio. An expert on using Avid Composer video editor.
    • Optimising and creating video for social media, mobile and multimedia platforms.
    • Outsourcing freelances, media buying and managing budgets for clients.
    • Evaluating Google and social media analytics for effective tweaking of campaigns
    • Managing and developing CMS websites
    • Outdoor and digital campaigns for clients
    • Managing events for design marketing and infomercials for various events.

Am a self-motivated, driven individual who manages and delivers projects of a high standard under tight deadlines and able to work under pressure,  in cross-borders and cross-cultural environments.

Skills:

  • Experienced editor using linear and non-linear packages e.g. Avid Media Composer.
  • Experienced stills photographer taking social candids, portraiture, travel reportage and PR footage using both 35mm and digital cameras. Also adept at manipulation using Adobe and Painter.
  • Experienced studio and E.F.P. videographer,working in both analogue and digital formats.
  • Experienced studio operator variously in control of sound/lights—vision mixer and cap gen.
  • Experienced Floor Manager/A.S.M  prepping, propping, spiking floors, scene setting shifting and killing, blocking, dropping and adapting, and familiar with all appertaining work practices.
  • Video for internet
  • 3d Graphic for commercials
  • Encoding for internet
  • Music video editor
  • Graphic designer
  • Event filming and editing
  • Digital video technology
    • YouTube and social media video optimisation
    • Marketing and Email e-campaigns
    • SEO, PPC optimization and online marketing
    • CMS website customization, content updating and development
    • A skilled web, print, broadcast designer
    • Printing – repro experience computer graphics designer
    • Web, email and SMS campaign and social media marketing
    • Interactive multimedia production

 Technical Experience:

Non-linear Editing: Avid, Adobe FCP, Adobe Premiere and Adobe After Effects.

  • Video camera operator: DV/HDSony DSR 270, Sony ZD+
  • Graphics: Photoshop, Freehand, Illustrator, In Design
  • Audio: Adobe Audition/Cool Edit, Sony Acid and Sound forge, Cakewalk Sonar
  • Photography: Professional Nikon including D700, D4 and Dx
  • Lighting for film, video and photography.

I have undertaken the design of corporate video projects for a wide variety of clients, and have worked on more than 100 video projects ranging from wedding to corporate in-house commercials.

 

 

Software Application Experience:

  • Avid Media Composer
  • Adobe Premier
  • Photoshop
  • After effects
  • Illustrator
  • Adobe In Design
  • Quark Xpress
  • PowerPoint, MS Office

  

Previous Assignment:

 

  • Documentary: Home is Zimbabwe documentary about white farmers going back to Zimbabwe.
  • Gun & Knife crime rising within the African community in UK.
  • Corporate video for Brussels Airlines
  • Music video shooting
  • The Promota magazine publishing
  • Event management

 EDUCATION AND TRAINING

  • 1995 – 1997
    West London Tech Centre     
    IT (LOCN)
  • 1997 – 1999
    Tower Hamlet College    
    CCG &I – Credit Certificate
  • 1999 – 2002
    Thames Valley University      
    BA (Hons) Digital Arts and Multi-Media Computing

 

The Promota – London – Oct 2006- Present

 Various and previous Duties:
  • Designing and creating marketing and e-marketing materials on a range of projects. Ensuring consistency in clients’ corporate and promotional brands.
  • Involved in designing advertisements, brochures, hand-outs, flyers and online graphics. Working with a range of media, including photography, to create final artwork. Designing pitches and presentations for the sales teams.
  • Layout and designing newsletters and magazines for clients.
  • Keeping up to date with new software, post-production techniques and industry trends. Producing graphic content for site re-skins, page layouts, email designs, site graphics and static, and Flash banners.
  • Video shooting creating and designing video-commercials and infomercials. Managing video production studio. An expert on using Avid Composer video editor.
  • Non-linear video editing, digital composition and digitising, uploading and manipulating digital photographs, graphic design and web design/developing, documentaries and corporate videos.
  • Optimising and creating video for social media, mobile and multimedia platforms.
  • Outsourcing freelances, media buying and managing budgets for clients.
  • Evaluating Google and social media analytics for effective tweaking of campaigns

Web Design:   

  • Managing and developing CMS websites and email templates for clients
  • Outdoor and digital campaigns for clients including Bluetooth.
  • Managing events for various clients and street marketing.
  • Planned, managed and launch a trade and investment conference, running for three years.
  • The event attracts 1000+ delegates on each occasion.
  • Management of email campaigns and creating micro-websites for various campaigns.
  • Developed various Facebook campaigns for various fan pages with over 20,000 followers.
  • Contract negotiation, creating strategic sales incentives and co-implementation of various programs.
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